I’m excited to dive into some strategies that we’ve discovered work wonders for getting our clients to climb those organic search ranks. If you’re running an SEO agency or simply looking to enhance your organic search results, you’re in for a treat with this discussion.

I’m going to spill the beans on the strategies and tactics that have proven time and again to propel our clients up the organic listings ladder. As a fellow digital marketing agency owner, I’m sure you understand the power of having a diverse game plan. Gone are the days of just saying, “Hey, pay me a fixed amount and I’ll take care of your SEO,” or even just offering ad services.

It’s all about crafting a winning formula that encompasses website optimization, SEO, paid search, tracking, and marketing automation. By adopting this approach, not only do you deliver a stronger value proposition to your clients, but you also open the door to charging higher fees and delivering results across multiple channels. Trust me, it’s a game-changer.

Speaking of results, one of the key things we’ve learned is that while paid search has its merits, some of the most spectacular growth for our clients comes from the organic side of the equation. Once we guide a client to that coveted spot in the organic listings, the phone starts ringing off the hook, ROI skyrockets, and the cost per lead drops. It’s like magic for their business.

Outline of This Episode

  • [2:04] Is SEO still relevant?
  • [3:33] Case Study: The Meridian Advantage
  • [5:01] Changes to the Google algorithm
  • [7:45] The SEO formula we follow

Is SEO Still Relevant?

But let’s address the elephant in the room: Does SEO even matter anymore? With local service ads and paid ads seemingly taking over, it’s a valid question. That’s why I’m here to present some hard facts.

As we stand today, a whopping 71% of clicks go to organic listings. Yep, you heard me right. Despite the ads and local services competing for attention, the organic results still hold the lion’s share of the clicks. And guess what? This trend holds true across various industries.

And here’s another tidbit: Around 67% of people click on what’s on the first page and within the first five results. This tells us that if you can get your clients on that prime real estate of the first page, especially those top organic listings and map placements, you’ll be driving a flood of qualified traffic their way.

Case Study: The Meridian Advantage

Meridian Advantage, a plumbing, HVAC, and electrical contractor in East Lansing, Michigan is a real-life example. Whenever anyone types in keywords related to their services and location, they consistently snag the number one spot on both the map and organic listings. And this isn’t a one-off success story; we’ve replicated these results for numerous clients across various niches.

Changes in the Google algorithm

When it comes to SEO, there’s technical on-page, off-page, and build EEAT (expertise, experience, authority, and trust). We’ve found what moves the needle the most is Google My Business (GMB), followed by on-page optimization, online reviews, etc. Link building is also still incredibly important. Once people get to your website, the actions they take (scrolling, clicking links, etc) are also a large factor.

The SEO formula we follow

Let’s get down to the nitty-gritty. How do we achieve results for our clients? It’s a combination of thorough keyword research using tools like AHREFs and SEMrush, understanding what your client’s customers are actually searching for, and creating unique and engaging website content that targets those high-volume—yet niche—keywords.

And while AI-generated content is tempting, we still find that human-written content resonates better and has a higher chance of ranking well.

Secondly, you need to build a robust web presence, creating pages for each service your client offers and the cities they operate in. Think of it as laying the groundwork for success. This isn’t just about technical jargon; it’s about crafting an experience that keeps users engaged and encourages them to explore your client’s offerings.

On-page optimization is still important. You have to integrate the keywords into the title, H1, and body of the written text.

You can’t forget to build authority. You can establish authority by building relevant links and cultivating your client’s reputation through online reviews.

Remember, in this industry, it’s not just about landing clients – it’s about delivering exceptional results that help their businesses thrive. Let’s keep raising the bar and becoming masters of our craft. If you found this valuable, share it with fellow agency owners who could benefit.

Have any questions? Let me know!

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