Are you in the process of trying to launch a new social media marketing agency? If so, you might struggle to get SMMA clients to sign up for services. It isn’t easy to scale a marketing agency quickly without a proven track record.
When starting a digital marketing agency, practice patience and invest in the right client outreach strategies. These will make portfolio development more manageable and help you attract more clients than you can handle.
Cold Outreach
To get more SMMA clients, you’ll need to do cold outreach. Don’t worry: It will involve more than emailing and calling people randomly.
Instead, we recommend taking these two steps:
- Join an association related to your niche, such as the Plumbing-Heating-Cooling Contractors Association, if you plan to target plumbing companies.
- Rely on a company like Coldlytics to set you up with highly targeted prospect lists.
By doing these things, you can carry out cold outreach and connect with companies likely to show a genuine interest in your social media marketing agency’s services. You can create real connections by:
- Emailing prospective companies to introduce yourself
- Befriending companies on social media platforms
- Stopping by companies’ offices to meet in person
Taking this approach to networking will ensure that you are on the radars of companies that can benefit from your services.
Inbound Marketing
You probably encourage your digital marketing agency’s clients to invest time, energy, and mental aptitude into inbound marketing, but are you doing it on behalf of your own company? If not, start now since inbound marketing works best when conducting cold outreach.
Examples include:
- Webinars
- Podcasts
- Blogs
- E-Books
Leverage these channels to address your prospective clients’ challenges and discuss how you can help them overcome them. You should start to see clients coming to you instead of the other way around.
Lead Generation
The more leads your social media marketing agency generates, the more success it should enjoy. You’ll get SMMA clients and keep them this way.
Generating leads is more straightforward than some people in the digital space make it out to be. Still, you will need to work hard at first to manifest networking opportunities for your company.
Do this by signing up to attend conferences, trade shows, and other events that feature companies operating in your niche. Piggybacking off the plumbing company example above, the ASPE Convention & Expo is an excellent convention to consider attending if you wish to rub shoulders with like-minded industry professionals.
When attending an event like this, look into the possibility of:
- Setting up a booth to make it easier to connect with those in your niche
- Sponsoring an event to build up more brand recognition
- Serving as a speaker and putting your name and face in front of more companies
From there, you can fuel your lead generation efforts by running Google Ads and Facebook Ads. You can also make retargeting a significant part of your push to convert more leads.
Joint Ventures
Forming joint ventures might not be an option when your digital marketing agency is brand new. However, as your business grows, you should earn more respect from other digital marketing companies.
When this happens, you can form joint ventures with these companies and receive the opportunity to work on revenue-generating projects with their help. You can also pad your agency’s portfolio with work from these high-profile projects and utilize them to get SMMA clients without needing another company’s cosign.
Get SMMA Clients by Establishing Our Agency Growth System
At Seven Figure Agency, we’ve set up an agency growth system to help digital marketing agencies get SMMA clients. The system requires agencies to take the right daily, monthly, and quarterly steps.
Ensure your company prioritizes these steps:
- Daily: Conducting cold outreach, running paid ads, and creating content and linking to it on social media platforms
- Monthly: Holding one live and promoted webinar and releasing one podcast featuring a client, influencer, or other notable person in your niche
- Quarterly: Attending one live event (conference, trade show, etc.) and releasing one comprehensive case study about a client’s success story
See How Else We Can Help Your Social Media Marketing Agency
You can convince more clients to trust in your agency by reading Josh Nelson’s 100% free book, The Seven Figure Agency Roadmap: How to Build a Million Dollar Digital Marketing Agency, downloading our Seven Figure Agency Roadmap workbook, and subscribing to our Seven Figure Agency podcast.
You can also contact us for help taking your company to the next level. Schedule a call and get SMMA clients like never before!
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