Law #1 to Agency Success…You can’t be a small fish in a BIG POND.

I am doing a series I call the 10 Immutable Laws of Agency Success… The 1st Law is above… If you want the other 9 you can get them here:

I’ll illustrate by telling you another true story…

I’m a pretty capable web designer and solid when it comes to getting a client setup online.

Back in his early days…I was talking with a potential client. The prospect was an optometrist who needed a new website.

I was more than qualified.

I showed the doctor samples. I knew what the doctor needed. And he thought the appointment was going well.

That is… until the prospect threw me a curve ball.

The doctor asked for a sample of a website I’d done for another
optometrist. To, that shouldn’t have mattered.

A website… is a website… is a website!


Wrong! As far as the doctor was concerned… since I had never built a site for an optometrist before… then… I wasn’t the best designer for the job.

Fair or unfair, I left without a client.

I was really upset at first.

Then I started to think about the situation.

What became obvious to me was this: Local companies want Internet marketing services customized for their business. It’s simply better to be a big fish in a small pond… than… a small fish in a big ocean.

Not only is it easier to attract the best clients… but… it’s far easier to sell a solution that (if nothing else) “seems” tailor-made for them.

If you are ready to take your agency to the next level… then I would suggest your first step is to get the other 9 Immutable Laws of agency success right here: