Client Retention for Marketing Agencies – The 97% Playbook
Retention is where seven-figure agencies actually live. Most agency owners spend 90% of their energy on getting new clients and 10% on keeping them. They have it backwards. Here's why: If you add 5 new clients per month at $3,000/month and you're running 7% monthly churn, you're losing 2–3 clients for every 5 you add. Net growth: $6K–$9K MRR per…
Josh NelsonJuly 7, 2026