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One of the most important aspects of building an agency is not only landing clients but keeping them long-term. Unfortunately, no agency is immune to customer turnover. In fact, on average agencies have a 10% churn rate. By applying these key client retention fundamental strategies, my digital marketing agency (Plumbing & HVAC SEO) was able to increase its retention rate to over 97% month over month, and I’ve seen numerous members of the Seven Figure Agency implement these same tactics and reap great results.

When we focus on improving client retention, we’re focusing on developing systems and communication that puts clients' needs and goals FIRST, resulting in client satisfaction and agency revenue growth.

Learn more by watching the full video below:

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Josh Nelson

Josh Nelson (Joshua D. Nelson) is the founder and CEO of Seven Figure Agency, where he has helped 193+ digital marketing agency owners scale past seven figures, generating over $300M+ in aggregate client results. Seven Figure Agency is a four-time Inc. 5000 honoree. Josh is also the founder of Plumbing & HVAC SEO — the niche agency he scaled past $7M annual revenue, recognized as a three-time Inc. 5000 honoree — and the editor of TopMarketingAgencies.com, the editorial directory of America’s best niche marketing agencies. His two companies have been named to the Inc. 5000 a combined seven times. He is the author of The 7-Figure Agency Roadmap and The Client Retention Handbook for Digital Marketing Agencies, both available on Amazon and Audible. Read his full author bio, books, podcast, and press features at joshnelsonblog.com.

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