Has your agency’s growth come to a complete stop? Do you stare longingly at the phone, waiting for clients to call and book a strategy session — only those calls never come? When you automate your sales process, you can stop stagnating and finally experience real and profitable growth.
This guide will teach you how to scale your agency, enabling you to score five or more calls for your sales pipeline each week.
How You Can Start Scoring More Sales Calls Today
This process will be smooth sailing for you once you’ve set it up, but it does take a bit of hard work to get all the pieces in the right place. If you’re not scared of a little elbow grease, let’s dive in.
Cold Outreach
“Cold outreach.” Those two little words make plenty of agency owners break out into a cold sweat. But if you want to propel your agency to greater heights, you’ve got to put yourself out there.
Start by making a list of your best prospects. That means finding the biggest players in the industries you serve — those who achieve $1 million to $10 million per year in revenue. Once you’ve got your list, you can use email automation to send a message touting the benefits of working with your agency.
Position Your Agency as an Expert
If you want clients to take your agency seriously, you must come off as an expert in your field. One way to do that is by writing guest blog posts and publishing them to authoritative websites. You should also try to schedule speaking engagements at least once a year. These engagements allow you to share your expertise with hundreds of people at once.
Don’t forget about creating case studies on the results you’ve achieved for clients. Prospective clients like seeing hard numbers, such as “increased revenue by $10,000.” Case studies provide what they’re looking for. Ideally, you should create at least one new case study quarterly.
Offer Unique Value To Boost Lead Generation
When you call a potential client, or they reach out to you, you can’t just say “I’ll get your website ranked” or ‘I’ll increase the click-through rate on your emails.” You’ve got to back up your statements with cold, hard facts.
Show those clients what unique value you can bring to the table. You can do that by talking about the results you’ve gotten and how you achieved them.
Building Collaborative Relationships
No one is an island, and if you want to automate your sales process, that goes for your agency, too. One of the smartest things you can do is reach out to other successful advertising agencies that are doing what you’re doing and build relationships with them.
You might consider operating a joint venture or implementing a revenue-sharing strategy. With the latter, for example, you and the other agency would refer clients to each other and share the profits. It’s a win-win for both of you.
Customer Engagement
Good marketers know they need to meet clients where they are, whether that’s on Facebook, Reddit, Instagram, or another platform. Learn where your target audience hangs out and pay them a visit.
Don’t just advertise your services right away, though, as that’s a surefire way to get yourself blocked or your posts flagged as spam. Comment on users’ posts, ask questions, discover their pain points, and figure out what they need from a digital marketing agency.
Run Facebook Ads
Facebook ads are a time-tested tool for gaining more clients, and they work incredibly well when done right. You can target your ads to reach specific users based on their profile information, demographics, and location. Your ads will appear in users’ newsfeeds or the sidebar of Facebook.
Develop a Content Machine
You probably create plenty of content for clients, but don’t forget about making content for your digital marketing agency. That can include blog posts, how-to articles, videos, memes — whatever works best for your agency.
Once you’ve got some content, you can get extra mileage out of it by repurposing the piece. For example, you could turn an infographic into five blog posts. This is a simple way to cut down on the time it takes to generate ideas for new content.
Ready To Refine Your Sales Funnel?
If you’re eager to automate your sales process, following the proven system above will help you reach your goals. Want to learn more about scaling your marketing agency or get tips on CRM integration? Join Seven Figure Agency today to start elevating your digital marketing agency's growth and profitability.
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