Overcoming the $20k Hurdle: How To Grow Your Marketing Agency Past $20k per Month

When you launched your digital marketing agency, you may have initially aimed to earn $10,000 a month in recurring revenue. Many marketers achieve this goal fairly quickly, but scaling beyond $10,000 to $20,000 proves more challenging.

At Seven Figure Agency, our agency coaches have worked with countless agency owners who have encountered this $20,000 hurdle. We've found that growing your marketing agency past $20k per month involves stepping up your operations, client acquisition, and client retention.

Change Your Business Model

If you've reached a revenue plateau, your business model likely isn't set up for continual growth. You may be selling the wrong services at the wrong prices, dissuading potential clients from hiring you.

Evaluate your business model and look for areas to improve. If you currently market all types of businesses, consider specializing in a niche, such as home services, medical practices, or law firms. Potential clients will feel more confident hiring an agency focused on their industry.

Offering preset packages and charging a monthly recurring fee of at least $1,000 can also boost your revenue. With just 20 clients on your roster, you'll hit the $20k mark and maintain a growth trajectory to scale further.

Be Proactive About Client Acquisition

How aggressive is your client acquisition strategy? If you rely solely on referrals and word of mouth, you likely aren't gaining clients at a very fast rate. Even with the best client retention efforts, you'll want to attract at least a few new clients each month as part of your growth strategy.

Rework your client acquisition process to engage and attract new clients proactively. You know how to get new customers for your clients, so use those same strategies to market your own business. You may want to adopt tactics like:

• Social media marketing/Facebook groups
• Email marketing
• Posting case studies on your website
• Speaking at industry-related conferences

Build a Strong Team and Delegate Tasks

If you want to grow past $20k per month, you can't do everything yourself. Many agency owners excel at delivering top-quality services to clients but struggle to delegate tasks.

To grow your marketing agency sustainably, focus on being the CEO of your company and building a team to handle the day-to-day undertakings. You can focus on your agency's growth and client acquisition while a reliable team delivers exceptional services to your existing clients.

Building a strong team requires tactics like:

• Recruiting the right people for each position
• Walking new hires through a comprehensive onboarding and training process
• Creating an accountability chart that outlines each team member's responsibilities

Fix Your Onboarding Process

Your client onboarding process should leave no doubt in new clients' minds that they chose the right agency. Effective onboarding is crucial to client retention.

Clearly communicate with clients about their expectations for your marketing services. Help clients understand what they will receive from your services, the timeline they can expect, and the tangible results your strategies can bring.

Then, keep clients informed through progress reports, graphs, and KPIs. This is especially important during a client's initial months with your agency, when they are still evaluating whether your services are worthwhile.

Many agencies rush into technical tasks during a client's first few weeks, failing to ensure that the client is on the same page. Take the time to communicate with new clients thoroughly before you begin implementing more technical strategies.

Shift to Proactive Account Management

Good account management is another major component of client retention and something you need to grow your marketing agency effectively. Many agencies fail to engage clients after the first few months, leading to client dissatisfaction and churn.

Instead, take a proactive approach to account management. Check in with clients regularly, provide evidence of your service value, and ensure client satisfaction. You may want to:

• Send weekly progress reports where you outline exactly what you did for clients that week
• Schedule monthly calls with clients to share performance in more detail and discuss their concerns
• Connect clients with a designated account manager who can be their point of contact

Seven Figure Agency: Your Digital Marketing Agency Growth Partners

At Seven Figure Agency, we help marketing agencies scale to $20k in monthly recurring revenue and beyond. We're on a mission to help 5,000 agencies reach seven figures.

Want to grow your marketing agency? Schedule your free 1:1 agency acceleration session today to learn how you can grow, scale, and automate your agency with the help of our mentorship program.

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