Optimizing Social Media Video Content

I talk to my clients a lot about content creation.

And I can’t emphasize enough how impactful video content can be for an agency. I’m talking about optimized video content for social media in particular.

Now, I realize that for many people, this can be a complex process.

Perhaps they’re unsure about how long their videos should be or whether to use graphics, for example. As a result, some just slap together what they can and upload. 

But others want to stand out… 

And to do just that, you need to understand that it’s not enough to nail the topic and use the right words. You also have to make some necessary tweaks to your agency’s video content to make it suitable for social media.

Why?

Well, first of all, plenty of videos on social media platforms like Facebook and Instagram come from mobile phones. What this means is that you’re mainly creating for prospects who are on their phone.

Second, many users watch videos with no sound. That means talking won’t help much if you don’t add supportive headlines, subtitles, graphics, and captions.

Here’s something else you should keep in mind:

Most people only watch 10 seconds or less of a video.

Now, I’m not advising you to put up 10-second videos. But this does validate the idea that the days of long-form videos are long behind us.

Sure, people still watch long videos on YouTube or join webinars. However, bite-sized content of three minutes or less gets the most views.

Needless to say, many users today are looking for quick and to-the-point content that offers something useful or maybe answers a question.

So, keeping the above in mind, here are four ways you can optimize your agency’s video content for social media:

• Offer short and easy to understand solutions
• Keep your content fluff-free and useful
• Make it short – 3-minute videos can get more views than hour-long videos 
• Use headlines and subtitles to keep your content relevant even when played on mute

These are some of the most straightforward adjustments you can make that can enhance your agency’s video content. Do that, and your inbound marketing strategy is going to produce better results