I’m a big believer in video content. 

When done right, it can engage your agency’s target audience much faster than the written word. 

Now, I won’t even talk about the confidence and trust that you can demand when you appear on camera.

Just know that prospects respond better to this type of content… if done right.

You see, it may sound easy but there are many ways to screw it up.

In fact, I often see people subscribing to one of two schools of thought when it comes to creating video content:

  • Script all your videos to ensure you won’t miss a beat
  • Save time and wing it on camera and hope to come up with something useful

Neither method is entirely wrong, but both have issues…

For one, scripting videos takes too much time. And if you want to do five of them per week, it’s just not feasible in most cases. 

Scripted videos also tend to lack authenticity. They don’t feel natural to the content creator or the audience.

On the other hand, others want to wing it, right?

While winging it can help you avoid sounding robotic, it’s still a coin toss. You can come up with something useful… or something terrible!

So, what’s my thought on this?

I believe that the best way to structure your agency’s video production is to take the middle road. 

You can take the best parts from the previously mentioned methods and create a more efficient framework.

It’s what I use myself. And it consists of breaking down a video into four parts:

  • Introducing the video
  • Figuring out how you’re going to use the topic
  • Going through the core content
  • Closing the video

In doing so, there’s now plenty of room to freestyle when shooting the video. 

You don’t have to spend time creating or following a strict script, but you also don’t have to worry about it getting off track.

Not to mention, you no longer have to worry about getting lost in the topic or not knowing what comes next.

The framework guides you through the video production process. You’ll always know where you are and what you have to do or talk about.

This approach can help you create high-quality content for your agency. 

And the best part? 

It’ll save you lots of time, so you can afford to shoot your videos in batches.

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