Today, I’m going to tell you about one of the most effective ways to get clients faster.
Because getting more clients in a shorter time frame is always a good thing, right?
I believe that inbound marketing is the key to landing more clients.
It’s because they find you online via blog posts, articles, or social media videos. Therefore, they’re already exposed to what you can do and aware of the value that your agency provides.
And when they get in touch, they’re already interested and likely ready to buy.
So, that means if you want to grow your client list, you may have to focus on creating reasons for clients to come to you.
But this does bring up one of the biggest challenges most marketers face:
You might find it hard to be creative on demand.
It’s not as easy as flipping a switch, sitting down, and finding the creative energy to put something together that’s coherent and highly valuable to the market.
But let me tell you something:
It’s not creativity that’s holding you back.
The secret to making sure you produce content that will be valuable so that the strategy works is consistency.
How many times have you gotten excited about a concept or idea?
Maybe you start working on it.
It went okay for a week, two weeks…
But, three weeks into the new project, you couldn’t get it off the ground.
I’ve done this myself a couple of times.
I, too, blamed it on lack of creativity.
However, here’s the thing…
Creativity takes time and consistency is the key.
How does that work?
I’ll give you an example.
In my case, what’s worked really well is to shoot videos in batches.
You see, if you shoot them one at a time, there’s a high chance that there will be days when you won’t feel like making a video.
But if you set a small block of time once per week to shoot multiple videos, you’re more likely to create enough video content to post for the whole week.
So if there’s one thing I’ve learned, it’s that content creation is a process. It doesn’t take as much creativity as it does following a system or a framework that teaches you to be consistent.
And when you start approaching content creation with consistency, you will begin to see results in your agency’s inbound marketing.