Thinking about hiring your first account manager?
That’s a great idea.
It will help you take on more clients without compromising the quality of your agency’s services.
The question is…
How exactly do you find a good and efficient account manager for your agency?
Well, first things first, let’s talk cash.
Figuring out how much to pay your account manager is key.
It’s a balancing act.
You want them to be skilled and committed.
But you also want to make them stick around for the long haul.
And from experience, I found that depending on your charges and services…
A base salary in the range of $35,000 to $55,000 works like a charm.
Toss in some bonuses to sweeten the deal.
Think retention bonuses and perks for turning clients into happy advocates.
Here’s a trick I love:
Offer bonuses when they have clients who become case studies for your agency.
It not only motivates your account manager to keep clients happy…
But also turns them into walking marketing assets for your business.
Win-win, right?
Now, onto the nitty-gritty, which is the job description.
Lay out expectations, daily life on the job, KPIs, and how they can rake in more cash.
If you need a template, just hit reply to this email, and I’ll send one your way.
Once that’s sorted, it’s time to think about recruiting.
Indeed.com has been our go-to for this one.
Lots of eyes there, and folks are actively on the hunt.
LinkedIn is cool, too.
But be ready for higher salary expectations.
Meanwhile, on Indeed, you could find someone within the range we mentioned earlier.
Chances are, they have the right attitude and aptitude…
Though it might mean you have to train them!
Speaking of which…
Don’t forget about your onboarding plan for new account managers.
You don’t want to hire someone and leave them hanging.
Think about how you’re going to prepare them to deal with your niche and your clients.
So, if you need more guidance on this…
Just shoot me a reply and let’s deal with it together.
Happy hiring!
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