How to run a successful marketing agency

I talk to my clients a lot about content creation. And I can’t emphasize enough how impactful video content can be for an agency. I’m talking about optimized video content for social media in particular. Now, I realize that for many people, this can be a complex process. Perhaps they’re unsure about how long their videos should be or whether…

It may not seem like it now, but some 8 or 11 years ago, I didn’t have much self-confidence. I remember asking myself… Who am I to create content? Why would anyone want to hear what I have to say? Is what I’m bringing to the table valuable enough or should I drop this idea altogether? Maybe you’ve had similar…

Let me ask you something… Once you create your agency’s video content and upload them to the platform of your choice, what do you do next? Do you just leave it out there, hoping people will see it? The reason I asked is that video production is one thing, but marketing is a different beast.  In fact, I’ve had clients…

I’m a big believer in video content.  When done right, it can engage your agency’s target audience much faster than the written word.  Now, I won’t even talk about the confidence and trust that you can demand when you appear on camera. Just know that prospects respond better to this type of content… if done right. You see, it may…

I’m curious. How often do you create video content? The reason I asked is that if you’re not consistently putting out high-quality video content, there’s a high chance you’ll struggle to build authority. And this could lead to low positioning and low organic momentum for your agency. Now, you may think that consistently creating excellent video content is difficult, or…

Today, I’m going to tell you about one of the most effective ways to get clients faster. Because getting more clients in a shorter time frame is always a good thing, right? I believe that inbound marketing is the key to landing more clients. It’s because they find you online via blog posts, articles, or social media videos. Therefore, they’re…

Do you ever click from one digital marketing blog to the next and still have trouble applying the information to your marketing techniques? The sheer amount of content these blogs offer becomes overwhelming.  You know you’ll fall behind if you don’t continue to learn, but where do you find the best tips and tactics for your digital marketing agency? You…

Marketing is challenging. Creating genuine connections with customers at a time when attention spans have never been shorter isn’t easy—on top of increasing audience fragmentation and market saturation. If you have marketing questions or challenges, you’re not alone, but where can you get answers?  Marketing Facebook groups.  Social media makes it easier than ever for like-minded individuals to come together…

According to Statista, only 76 percent of American adults read a book in the last year. This number is one of the lowest totals in recent decades, which is a shame. There are more outstanding digital marketing agency books than ever sitting on bookshelves and in online stores. Publishers release hundreds of books on digital marketing each year. There are…